It seems to be very common — in the services industry especially — for new business owners to offer their service for free, ostensibly to get started and start building a customer list, getting testimonials. A life coach, let’s say, will offer to coach her friends, her family, or people she meets in Internet…
Side hustle. Part-time gig. Freelancing. Whatever you call it, when you’re doing your own business in addition to working full time at someone else’s, things can get tough. You come home at the end of the day, and you’re wiped. You’ve given your best hours of energy and productivity to your job. And hey, that’s…
I think it’s a real measure of the caliber of the business owners I work with that the question often arises of how they can support their business while serving clients who can’t afford premium prices. Maybe the people you want to work with are just starting out in the real world, maybe they don’t…
Let’s talk pricing. Did you just cringe a little? In my experience, nothing gives business owners a case of imposter syndrome faster than having to figure out how to put a value on what they do. A woman I know recently released her first-ever product: an ebook for $47. She strongly believes that the…
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