“Check… Check 1…. Check 1… Check 2…” Have you ever been at a venue when the roadies are setting up the sound equipment? They meticulously move from one microphone or instrument to the next, checking the sound, the levels, and making adjustments before they move on to the next. Imagine if they skipped this step.…
OK, raise your hand if you loved high school. I certainly didn’t. It seemed like it was one big popularity contest, and if you weren’t the cheerleader, or the student council president, or the class clown, or the quarterback of the football team, you were left out in the cold. Teenagers are notorious for being…
I hear so many people in the entrepreneurial circles I travel in complain about sales. They say they aren’t good at it. It doesn’t feel natural. It makes them uncomfortable. They just don’t like selling. Which is totally cray-cray to me! OK, it’s not that I just looooooove selling (if I did, I would have…
It seems to be very common — in the services industry especially — for new business owners to offer their service for free, ostensibly to get started and start building a customer list, getting testimonials. A life coach, let’s say, will offer to coach her friends, her family, or people she meets in Internet…
Side hustle. Part-time gig. Freelancing. Whatever you call it, when you’re doing your own business in addition to working full time at someone else’s, things can get tough. You come home at the end of the day, and you’re wiped. You’ve given your best hours of energy and productivity to your job. And hey, that’s…
I think it’s a real measure of the caliber of the business owners I work with that the question often arises of how they can support their business while serving clients who can’t afford premium prices. Maybe the people you want to work with are just starting out in the real world, maybe they don’t…
Let’s talk pricing. Did you just cringe a little? In my experience, nothing gives business owners a case of imposter syndrome faster than having to figure out how to put a value on what they do. A woman I know recently released her first-ever product: an ebook for $47. She strongly believes that the…
If you want to succeed at being an entrepreneur, becoming comfortable with sales is key. Yet figuring out how to sell your service or product can be a challenge if you have a bad association with sales or think you might be perceived as sleazy. Many entrepreneurs give up, but the real solution is defining…
Years ago when I was first launching my practice, I hired a business coach based on a referral. My coach made wildly attractive claims, telling me he was well-networked in my city, and even went so far as to say, “I’ll send you so many clients, you won’t know what to do with them.” The…
You arrange your life to match your unconscious expectations of what amount of money you “should” have—this is your money set point. You have an upper limit that prevents you from busting through your comfort zone, and a lower limit that prevents you from financially crashing. Your upper money limit The upper limit is the…
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