Who We Help

Have the life you want with a financial plan that supports who you really are.

At Creative Money, we work with thoughtful people who want more than financial advice—they want clarity. Whether you’re just getting started, navigating a major life transition, preparing for retirement, or managing increasing financial complexity, we’ll help you make confident decisions that align with the life you’re building.

We work with individuals, couples, and families throughout Seattle, Bellevue, the Eastside, Washington State, California, New York, and across the country. Every planning relationship is built around personalized financial planning, independent recommendations, fiduciary advice, and guidance from experienced CFP® professionals.

Financial planning isn’t about fitting into a category—it’s about understanding where you are today and where you want to go next.

The life stages below represent many of the situations we help clients navigate, and they also reflect how we structure our financial planning packages. They’re not meant to put you in a box, but to help you identify the type of planning relationship that may be the best fit.

Young Single

Usually in your 20s to early 30s, you might still be in a career transition or finally settling into what you know you’ll be doing career-wise for the foreseeable future. You know you don’t want to miss an opportunity, and you definitely want to make the most of what you have! You might need to get better about investing excess cash but are cautious about moving forward into investing without more information or guidance. You might already have the 401k base covered but are looking to expand your wealth into new areas.

Young Couple

Usually, in your 20s to early 30s, you’re starting to merge your life and goals with a loved one! Both gainfully employed and maybe finishing up an advanced degree as you work. How do shared goals look? What does it look like to merge your financial life (while maybe even keeping things separate for the short term)? How can you make the most of what you have and prepare for big things coming down the line, like home and (maybe?) kids? Maybe you’re realizing you probably need to get better about investing excess cash and coordinating joint money and goals but are cautious about moving forward without more information or guidance. You are probably already doing tons of stuff right, just need a bit more clarity and context over your merging financial life.

Established Single

Firmly established in a career and have a few balls to juggle – may or may not be in a relationship where you keep finances separate, possibly have kid(s), and probably doing a good job with the basics of retirement plan savings, and have some accounts just by virtue of working for a few different companies over the years. You want to get some clarity, context, and confidence that your default saving and investment plan is starting to align with what you actually want to see happen in the future.

Established Couple

You’re a couple and completely used to being a couple – usually dual-income – maybe you’ve decided that kids aren’t for you, maybe a few fur babies, which means you have more excess cash flow in your life, yay you! Definitely starting to think about more big-ticket items like a home reno or home upgrade and trying to balance out all of the things. Life requires a lot more coordination than it used to! What is the context for the bigger picture goals, like early retirement or a major career shift? Maybe you are interested in active real estate, like getting a vacation rental or more traditional rental real estate? Or caring for elderly parents? With no time to treat investing like a hobby, what is the best “set-it-and-forget-it” plan for long-term investments? What is the balance between cash savings and investing? And what does balance look like, can we work in life balance, such as awesome vacations and the stuff that makes life worth living?

Family Tree Established

Your family is established and you’re firmly in the trenches of your chosen career. Your life is in a rhythm and things are comfortable. Retirement and college planning may still be a ways out, but feeling more and more real every day. You and/or your partner might be starting to think about early retirement, or potentially a transition away from a grueling workweek into something that gives you more life balance. Long term goals and investments feel closer, so should your strategy adjust? What is the context you need to feel confident moving ahead?

Retirement When?!?-ish

Might be single or a couple, but after clearing a few life hurdles over the years, you can now focus on the next big goal – retirement. You might not know WHEN you can retire, but this is the primary driver in your interest in doing some financial planning. This likely looks like some What If scenarios, and translates your current situation into specific asset targets, savings numbers and actionable steps that cover spending, cash savings, investment, and real estate decisions.

Retirement Now-ish

Might be single or a couple, but after getting through many years of your career (and maybe kids that are grown or almost there) you can now focus on tactical implemenation of retirement. At this point, you pretty much KNOW the “when” of retirement (maybe 18 months to one year away) or are already enjoying your retirement, here at Creative Money we call that a Retirement Timeline Distribution analysis. We will paint a picture of what retirement might look like in a lot of different areas, and translate that back into specific, actionable steps that cover spending, cash savings, investment, and real estate decisions.

It’s Complicated

Sometimes people are a tornado of financial situations and goals…you might be self-employed or employed with partnership profit sharing and potentially have a ton of income streams to review and understand, or maybe even a super complicated tax situation. Sometimes we slow roll this analysis a bit more than other segments because of the complications in data. You might be wondering, are we profitable? Is this asset better generating an income stream or selling and living off the proceeds? How does this all play out in terms of long-term wealth building? (Note: Because it gets so complicated, this is our only two-meeting model, so we can be sure and take enough time to document all of the details and assumptions to pull together your plan).

Who Benefits from Financial Planning?

Financial planning can benefit people at every stage of life. Young professionals often seek guidance as their income grows and financial decisions become more complex. Couples and families may need help balancing competing priorities such as buying a home, saving for college, and planning for retirement. Business owners and professionals with equity compensation frequently face additional tax and cash flow considerations. People approaching retirement—or already retired—often focus on creating sustainable income, managing taxes, and preserving flexibility. 

Regardless of where you are in life, financial planning provides the clarity and context to make decisions that support your goals and values.

What Is Comprehensive Financial Planning?

Comprehensive financial planning looks at your entire financial life—not just your investments. It brings together retirement planning, investment management, tax planning, estate planning, cash flow planning, risk management, education planning, and other important financial decisions into one coordinated strategy. 

Rather than focusing on a single account or investment, comprehensive planning helps you understand how each financial decision affects the others. As your life changes, your financial plan evolves with it, helping you make informed decisions with greater confidence over the long term.

Frequently Asked Questions About Financial Planning

What does comprehensive financial planning include?

Comprehensive financial planning looks at your entire financial life—not just one account or financial decision. Depending on your goals and circumstances, your plan may include retirement planning, investment management, tax planning, estate planning, cash flow planning, risk management and insurance planning, education funding, equity compensation, and strategies for achieving your long-term financial goals. The goal is to help you understand how each piece of your financial life works together so you can make more informed decisions with confidence.

Do I need a financial planner or an investment advisor?

It depends on what you’re looking for. An investment advisor primarily focuses on managing investment portfolios, while a financial planner takes a broader view of your financial life. Comprehensive financial planning considers how your investments fit alongside retirement planning, taxes, cash flow, insurance, estate planning, and other important financial decisions. For many people, investment management is just one piece of a much larger financial picture.

How much does financial planning cost?

Financial planning fees vary depending on the complexity of your financial situation and the services provided. If you’re looking for a financial planner in Seattle, Bellevue, the Eastside, or elsewhere in Washington State, or anywhere in the country, you’ll find that firms use a variety of fee structures. At Creative Money, we offer flat-fee financial planning packages rather than charging a percentage of your investment assets. That means our recommendations are based on your goals—not the size of your portfolio. You can learn more about our planning options, pricing, and what’s included on our Financial Planning Packages page.

Can a financial planner help me prepare for retirement?

Absolutely. Retirement planning is about much more than choosing a retirement date. A comprehensive retirement plan considers your savings, investments, taxes, spending needs, Social Security, healthcare costs, and other sources of income to help you understand what retirement could look like. Whether retirement is decades away or just around the corner, thoughtful planning can help you make decisions with greater clarity and confidence.

Can I work with a financial planner virtually?

Yes. While Creative Money is based in Seattle and serves clients throughout Bellevue, the Eastside, and Washington State, we also work with clients across the country through secure virtual meetings and online collaboration tools. 

Why should I work with a CFP® professional?

The Certified Financial Planner™ (CFP®) designation is one of the most respected credentials in the financial planning profession. CFP® professionals complete extensive education, pass a comprehensive examination, meet experience requirements, and commit to ongoing continuing education and ethical standards. Working with a CFP® professional means you’re partnering with someone who has demonstrated knowledge across the many areas of financial planning—including retirement, investments, taxes, insurance, estate planning, and cash flow—and is committed to acting in your best interests.

Not Sure Where You Fit?

That’s perfectly normal.

The descriptions above are simply a starting point. During your introductory conversation, we’ll learn about your goals, answer your questions, and recommend the planning relationship that best fits your situation.

Our goal isn’t to sell you a package. It’s to help you decide whether Creative Money is the right fit for the life you’re building.

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